We are now living in a digital age, where it is easier to produce quality photos, videos and other multimedia presentations that can be used for business promotional purposes. The truth is that you don’t need a very large budget to operate advertising campaigns using commercials and video SEO marketing. In fact, what’s good about the digital age is that you can explore your own creativity with just your video camera and computer with video editing software to create your very own online video SEO marketing campaign.
The good thing about marketing your business online using good video SEO tips and video marketing is that you get a wide audience who could potentially be your customers. More and more people, according to a recent study, are more inclined to turn towards the internet even for local information as opposed to other means. They like the internet because it is accessible, easy to use and have more accurate results that they need to save their time and effort. So if you are able to capitalize this market, using proper video SEO tips, then your business is more inclined to succeed knowing that you will have a pretty wide base to cover.
Video SEO Tips 5 Key Ideas
So if you want to start strategizing your online video marketing strategy, here are some video SEO tips and ideas that could help you:
Video SEO Tips #1. Comedy Skits - We all know that humor caters to everyone. You can use a comedy skit to promote your products, drive a point or make others think and realize that they actually need you. Here’s an example. Suppose you have a car rentals business. You can actually create a scenario wherein the characters are under extreme circumstances that will both make the people watching the video laugh at the same time make them realize the realities hidden in the message of that video. It takes some creativity to go about it, but once you get the hang of it and start posting those skits, you will find out that not only will more people watch it; more people will also refer this to your friends and families. Some important video SEO tips to use here would include a catchy keyword rich title that will grab your target audience’s attention and yet still be humorous.
Video SEO Tips #2. Personal Testimonies - If you have satisfied customers who have availed of your products and services in the past, then why not ask them to testify on video for you. After all, you are doing online video marketing that is supposed to highlight the key benefits of your products to your potential customers. Who is the better source for that than your customers who can actually attest to what you are offering. This could be a powerful tool, but of course try not to abuse it by making a blatant attempt to sway public opinion. Just make the flow of the video casual and do not write scripts that would hinder your customers from seeing the natural reaction of a satisfied customer. Some important video SEO Tips to use here are transcripts or written versions of customer testimonials as these will be full of unique content that Google loves and may give more relevance when people go to search for your video.
Video SEO Tips #3. Tips and Tricks - One of the best ways to catch attention is through indirect messages. This is done by giving tips, strategies, techniques and tips that can help your customer at the same time be relevant to your business. Some people are not necessarily looking for a product or service provider but once they come across instructional videos, video SEO tips that are properly optimized for SEO, they become more aware of what they actually need. That is why the message of your video if you use this strategy is not supposed to promote your product but rather to gain customer attention and to appeal to their hidden desires. Once these desires are realized, they will be more inclined to listen to what you are actually offering and to possibly buy your products or avail of your services.
Video SEO Tips #4. Facts of Life - Informational videos are also a great way to hook your target market. This information should be related to your business. For example, you could be running an arts and crafts store. If you want more people to visit your website and your store, you can offer some key information about arts and crafts. You can relay historic information, trivial information or even some personal experiences in dealing with your arts and crafts. I stress again that video SEO is an important factor in your audience finding you.
Video SEO Tips #5. A How-To Guide - Another way to relay hidden messages that have great impact is to create how-to guides that actually use your products and services. Important video SEO tips to keep in mind are to make instructional videos on how to clean a dirty floor using your very own product that you sell in your store. You can show how to create one of your art projects with materials that can be found in your craft shop.