1.People know who you are.
2.They know how to find you.
3.They find what they need when they go to your site.
4.They spread the word and return.
Search Engine Optimization, or SEO, is a method used to get your website listed in the top results of a general search. Google and Bing are among the top two search engines and results can go on for pages and pages. The goal and overall purpose of SEO is to be on the first page, if not in the top ten, of the results returned to the person searching “vegan pigfeet.”
It’s very important to reuse keywords to let search engines know how much more relevant your URL is in comparison to the million other websites vying for the potential consumers attention. For instance, if you’re site is about shoe strings made of laminated spaghetti noodles it may rank low in a search for shoes and high in a search for recipes. And nobody wants shoes on their dinner table.
Social media is your very best friend. Say it with me, “social media is my friend.” Posting regularly on social media sites is the best, and probably the only, way for SEO to work. So set some time aside from knitting and create profiles on Facebook, twitter, google plus, Pinterest, Myspace, LinkedIn, and any other social media site you can find that has more than two other users. Don’t be shy. Get your name out there and promote your brand!
When you post on these sites, try to keep it short and sweet. Most sites limit post in character count anyway. Twitter alone only allows 140, including spaces. I know. It’s unfair but trust me, it’s for your own good. Hashtags (#) work wonders on #Twitter. Take advantage of them, even on Facebook where it doesn’t actually do anything. At the very least, it hints at keywords to search for if your Facebook friends also have twitter. So it may look silly, and you may get annoying comments from friends who are fed up with the Facebook hashtag but it’s not completely useless.
Also be very careful not to mix business with pleasure. Keep your personal account separate and by all means do not promote your business and post food porn of last nights Lo Mein on the same twitter account.
Search Engine Optimization makes you popular in the cyber world. So unless you want to be the kid who sits bench side in a game of dodge ball, I suggest you become a SEO master. If you need further assistance feel free to consult with a local Chicago search engine optimization company.